wheywise_logoWheyWise
Compare All ProteinEvery powder we track, ranked by cost per 25g
Whey ConcentrateMost popular and affordableWhey IsolateHigh protein, low lactoseVegan ProteinPlant-based options ranked by valueCaseinSlow-release overnight proteinMass GainerHigh-calorie bulking powdersClear WheyLight, juice-style protein drinks

Shop by goal

  • Cheapest Overall
  • Best for Weight Loss
  • Meal Replacements
  • Protein Bars & Snacks
  • Deals & Discount CodesLive

Brand vs brand

  • Myprotein vs Bulk
  • ON vs Myprotein
  • Myprotein vs Protein Works
Compare All SupplementsCreatine, pre-workout and aminos, ranked per serving
CreatineMonohydrate and HCL, ranked by cost per 5gPre-workoutStim and stim-free formulasBCAAs & EAAsAmino acid formulas by leucine content
All VitaminsMultivitamins, omega 3, probiotics and more
MultivitaminsDaily essentials in a single capsuleBones & JointsCurcumin, magnesium, calcium supportGut & DigestionProbiotics, debloat and detox formulasSleep & StressAshwagandha, magnesium glycinate, nootropicsBrain & EnergyB12, choline, nootropic blendsWomen's HealthPMS, menopause and pregnancy supportImmunityVitamin D3, iron and vitamin COmega 3Algae-based DHA + EPA, no fishEye HealthLutein, zeaxanthin, screen-friendly
All ToolsEvery WheyWise calculator and comparison tool
Protein FinderAnswer 5 questions, get your matched picksProtein Price TrendsWhich prices rose and fell, by brandProtein CalculatorFind your optimal daily intakeProtein Comparison ToolCompare any two products side by side
BlogGuides, price analysis and brand reviewsProtein ReviewsSide-by-side protein comparisonsSupplement ReviewsCreatine, pre-workout and recovery head-to-headsVitamin ReviewsMultivitamins, sleep, gut and immunity comparedFAQCommon questions answered

The week's best protein deals,
in your inbox

One email a week with the biggest price drops across UK retailers. No spam, unsubscribe anytime.

wheywise_logoWheyWise

WheyWise compares protein powder prices across the UK so you can see every bag side by side and buy on facts, not whatever shows up first on Google. Every price is checked daily against the retailer's own page.

CompareCompare Protein PricesWhey ConcentrateWhey IsolateVeganCaseinMass Gainer
DealsBest Deals
CompanyAboutBlogFAQContactPrivacyAffiliate DisclosureInstagram

© 2026 WheyWise. Prices are read from the retailer's own page. We earn a small commission if you buy through our links, at no extra cost to you.

Applied Nutrition

Applied Nutrition Protein Powder: UK Prices & Range

Every Applied Nutrition protein product tracked, ranked by cost per 25g protein. UK pricing across stocking retailers, every price read from the retailer’s own page and re-checked daily.

17 products tracked·Checked daily
Back to all protein
Quick filters
17 applied nutrition products

Is Applied Nutrition a good brand?

Applied Nutrition is a strong choice if you want a tested, well-flavoured whey without waiting for delivery. Critical Whey is a blend of concentrate, isolate and hydrolysate with selected flavours carrying Informed Sport certification, useful if you compete in drug-tested sport. ABE pre-workout is the popular companion product if you stack supplements. WheyWise tracks 21 Applied Nutrition products. The cheapest works out to £0.58 per 25g of protein on Critical Plant (formerly Vegan Pro) 1.8kg, with the range spanning £0.58 to £2.03 across 1 UK retailers. Sort the table below to find your best deal on the size and flavour you actually want.

CHEAPESTApplied Nutrition Critical Plant (formerly Vegan Pro)
Applied Nutrition

Critical Plant (formerly Vegan Pro)

Vegan
Size
1.8kg
Protein
20.5g
Kcal
89
Carbs
1.6g
Fat
0.7g
£0.58per 25g protein
£33.99bagbag
£18.88/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
BULK GAINSAd(sponsored link: the brand pays WheyWise per click)Applied Nutrition Critical Mass Professional Lean Mass Gainer
Applied Nutrition

Critical Mass Professional Lean Mass Gainer

Mass gainer
Choose size
Best value
Protein
7g
Kcal
94
Carbs
12.5g
Fat
1.7g
£0.59per 25g protein
£39.89bagbag
£6.65/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Applied Nutrition Critical Plant Protein
Applied Nutrition

Critical Plant Protein

Vegan
Size
1.8kg
Protein
20.5g
Kcal
89
Carbs
1.6g
Fat
0.7g
£0.61per 25g protein
£35.98bagbag
£19.99/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Applied Nutrition BodyFuel Mass Gainer
Applied Nutrition

BodyFuel Mass Gainer

Mass gainer
Size
6kg
Protein
7g
Kcal
94
Carbs
12.5g
Fat
1.7g
£0.67per 25g protein
£44.95bagbag
£7.49/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
CHEAPESTApplied Nutrition Beef-XP Clear Hydrolysed Beef Protein Isolate
Applied Nutrition

Beef-XP Clear Hydrolysed Beef Protein Isolate

Clear whey
Choose size
Best value
Protein
22.8g
Kcal
93
Carbs
0.5g
Fat
0.1g
£0.72per 25g protein
£46.92bagbag
£26.07/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Applied Nutrition Critical Mass Original High Calorie Gainer
Applied Nutrition

Critical Mass Original High Calorie Gainer

Mass gainer
Size
6kg
Protein
5.7g
Kcal
96
Carbs
16g
Fat
0.9g
£0.73per 25g protein
£39.89bagbag
£6.65/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
CHEAPESTApplied Nutrition 100% Casein
Applied Nutrition

100% Casein

Casein
Size
1.8kg
Protein
21.2g
Kcal
89
Carbs
1g
Fat
0.5g
£0.74per 25g protein
£44.95bagbag
£24.97/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
CHEAPESTApplied Nutrition BodyFuel Whey Protein
Applied Nutrition

BodyFuel Whey Protein

Whey concentrate
Choose size
Best value
Protein
14.8g
Kcal
94
Carbs
5.4g
Fat
1.9g
£0.80per 25g protein
£33.95bagbag
£18.86/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
HIGHEST PROTEIN %Ad(sponsored link: the brand pays WheyWise per click)Applied Nutrition Diet Whey
Applied Nutrition

Diet Whey

Whey concentrate
Choose size
Best value
Protein
20g
Kcal
101
Carbs
1g
Fat
1.8g
£0.81per 25g protein
£46.73bagbag
£25.96/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Applied Nutrition BodyFuel Clear Beef Protein Isolate
Applied Nutrition

BodyFuel Clear Beef Protein Isolate

Clear whey
Size
500g
Protein
20g
Kcal
88
Carbs
0.3g
Fat
0g
£0.94per 25g protein
£14.99bagbag
£29.98/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Applied Nutrition Micellar Casein Protein Powder
Applied Nutrition

Micellar Casein Protein Powder

Casein
Size
900g
Protein
21.2g
Kcal
88
Carbs
1g
Fat
0.5g
£0.96per 25g protein
£29.34bagbag
£32.60/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Applied Nutrition Critical Whey Protein Powder
Applied Nutrition

Critical Whey Protein Powder

Whey concentrate
Choose size
Best value
Protein
18g
Kcal
99
Carbs
2.9g
Fat
1.5g
£0.97per 25g protein
£55.95bagbag
£27.98/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Applied Nutrition Beef Mass Gainer
Applied Nutrition

Beef Mass Gainer

Mass gainer
Size
3.13kg
Protein
7g
Kcal
94
Carbs
12.5g
Fat
1.7g
£1.03per 25g protein
£35.99bagbag
£11.50/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
CHEAPESTApplied Nutrition ISO-XP - 100% Whey Protein Isolate
Applied Nutrition

ISO-XP - 100% Whey Protein Isolate

Whey isolate
Choose size
Best value
Protein
22g
Kcal
23
Carbs
0.1g
Fat
0.1g
£1.15per 25g protein
£72.95bagbag
£40.53/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Applied Nutrition Clear Protein Isolate
Applied Nutrition

Clear Protein Isolate

Clear whey
Size
450g
Protein
22.8g
Kcal
93
Carbs
0.5g
Fat
0.1g
£1.18per 25g protein
£19.26bagbag
£42.80/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Ad(sponsored link: the brand pays WheyWise per click)Applied Nutrition ISO XP Whey Protein Isolate
Applied Nutrition

ISO XP Whey Protein Isolate

Whey isolate
Choose size
Best value
Protein
22g
Kcal
23
Carbs
0.1g
Fat
0.1g
£1.21per 25g protein
£76.40bagbag
£42.44/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Ad(sponsored link: the brand pays WheyWise per click)Applied Nutrition Clear Whey Protein Powder
Applied Nutrition

Clear Whey Protein Powder

Clear whey
Size
875g
Protein
17.5g
Kcal
91
Carbs
1.5g
Fat
1.2g
£2.03per 25g protein
£49.83bagbag
£56.95/kg·1 retailer
1 retailer available·Best price at Amazon UK
View deal
Browse All Applied Nutrition Products (17)
  • Applied Nutrition - 100% Casein
  • Applied Nutrition - Beef Mass Gainer
  • Applied Nutrition - Beef-XP Clear Hydrolysed Beef Protein Isolate
  • Applied Nutrition - BodyFuel Clear Beef Protein Isolate
  • Applied Nutrition - BodyFuel Mass Gainer
  • Applied Nutrition - BodyFuel Whey Protein
  • Applied Nutrition - Clear Protein Isolate
  • Applied Nutrition - Clear Whey Protein Powder
  • Applied Nutrition - Critical Mass Original High Calorie Gainer
  • Applied Nutrition - Critical Mass Professional Lean Mass Gainer
  • Applied Nutrition - Critical Plant (formerly Vegan Pro)
  • Applied Nutrition - Critical Plant Protein
  • Applied Nutrition - Critical Whey Protein Powder
  • Applied Nutrition - Diet Whey
  • Applied Nutrition - ISO XP Whey Protein Isolate
  • Applied Nutrition - ISO-XP - 100% Whey Protein Isolate
  • Applied Nutrition - Micellar Casein Protein Powder

About Applied Nutrition

UK prices on every Applied Nutrition product we track, ranked by cost per 25g of protein. Every price is read from the retailer’s own page and re-checked daily.

Related

Cheapest OverallWhey ConcentrateWhey IsolateVegan

Also made by Applied Nutrition

These 12 products are part of the Applied Nutrition range but have no live price from a retailer we track, so they are not in the comparison above. You can still check them on Amazon.

  • Applied Nutrition 100% Casein
    100% Casein

    85g protein per 100g

    No live priceSearch on Amazon
  • Applied Nutrition ABE Pump
    ABE Pump

    6g protein per 100g

    No live priceSearch on Amazon
  • Applied Nutrition ABE Pump - Zero Stim Pre-Workout
    ABE Pump - Zero Stim Pre-Workout

    6g protein per 100g

    No live priceSearch on Amazon
  • Applied Nutrition ABE Pump Pre Workout
    ABE Pump Pre Workout

    6g protein per 100g

    No live priceSearch on Amazon
  • Applied Nutrition ABE Pump Zero Stimulant Pre-Workout
    ABE Pump Zero Stimulant Pre-Workout

    6g protein per 100g

    No live priceSearch on Amazon
  • Applied Nutrition ABE Baddy Berry Pre Workout 315g
    ABE Baddy Berry Pre Workout 315g
    No live priceSearch on Amazon
  • Applied Nutrition Creapure® Creatine Monohydrate | Premium Creatine | 250g | 50 Servings
    Creapure® Creatine Monohydrate | Premium Creatine | 250g | 50 Servings
    No live priceSearch on Amazon
  • Applied Nutrition BodyFuel Creatine Monohydrate
    BodyFuel Creatine Monohydrate
    No live priceSearch on Amazon
  • No image
    Clear Vegan

    70g protein per 100g

    No live priceSearch on Amazon
  • Applied Nutrition Critical Whey + Free Beef XP * - Special Offer
    Critical Whey + Free Beef XP * - Special Offer

    72g protein per 100g

    No live priceSearch on Amazon
  • Applied Nutrition Pump - Pre-Workout with Caffeine
    Pump - Pre-Workout with Caffeine

    6g protein per 100g

    No live priceSearch on Amazon
  • Applied Nutrition Pump Zero Stim Pre Workout
    Pump Zero Stim Pre Workout

    6g protein per 100g

    No live priceSearch on Amazon

Frequently Asked Questions

How much does Applied Nutrition protein cost in the UK?

Applied Nutrition protein currently ranges from £0.58 to £2.03 per 25g of protein across UK retailers we track. The cheapest product right now is Critical Plant (formerly Vegan Pro) 1.8kg.

Is Applied Nutrition Informed Sport certified?

Selected Applied Nutrition products, including certain Critical Whey flavours, carry Informed Sport certification. Always verify the specific product and flavour variant before buying if you compete in drug-tested sport, as certification status can vary between flavours and production batches.

Where is Applied Nutrition cheapest in the UK?

Prices vary between Holland and Barrett, Costco UK, Tesco, Asda and specialist supplement retailers. The comparison table above shows UK prices across every retailer we track, each read from the retailer’s own page and re-checked daily, so you can see how current it is before you buy.

Compare Other Protein Brands

MyproteinBulkOptimum NutritionIsopurePhD NutritionGrenadeProtein WorksProzisVilgainCNP ProfessionalSci-MX NutritionReflex NutritionKineticaPeak SuppsBoditronicsNXT NutritionMatrix NutritionThe Bulk Protein CompanyBioTech USAPulsinDY NutritionMaxiNutritionXCelerate NutritionPure Source NutritionProtein DynamixUSNPER4M NutritionWarriorESNOlimp NutritionEfectiv NutritionThe Health ProjectSports FuelNaughty BoyTrec NutritionTime 4 NutritionSTRT NutritionAtlasTrained by JPScitec NutritionNutriSportStrom Sports NutritionMutantBSNAnimalScience in SportAll Brands
Shop by goal

Pick a target, see the shortlist.

Cheapest Overall

Lowest £/25g across every protein type

View comparison

Best for Weight Loss

Low-carb, low-sugar picks by £/25g

View comparison

Clear Whey

Lighter, juice-style whey isolates

View comparison
Brand battles

Two brands, one clear winner.

MyproteinvsBulk

The UK's two biggest DTC brands, head-to-head

View comparison

ONvsMyprotein

Premium global vs budget UK favourite

View comparison

MyproteinvsProtein Works

Impact Whey vs Whey 80, cheapest per 25g

View comparison
Power users
Advanced comparison: every product, filtered

Dense table view with every product, full filter sidebar, and no editorial surfaces.

Tracking 11 UK retailers
Optimum NutritionApplied NutritionProtein WorksGrenadeUSNReflex NutritionBulkMyProteinFormHuelHolland & BarrettAmazonBootsTescoSainsbury’sMyveganMuscle FoodProtein DynamixPhDWarriorOptimum NutritionApplied NutritionProtein WorksGrenadeUSNReflex NutritionBulkMyProteinFormHuelHolland & BarrettAmazonBootsTescoSainsbury’sMyveganMuscle FoodProtein DynamixPhDWarrior
Methodology

How we rank every bag.

Independent and transparent. Every price is read from the retailer's own page and checked daily. Here's what goes into each score.

01
Cost normalised to £/25g
Every bag divided by its true protein weight, so you see the real cost of a scoop across any size or brand.
02
Protein density, measured
Protein per 100g from the product's own nutrition panel, so a 90% isolate and a 72% concentrate are never compared on bag price alone.
03
Real prices, checked daily
Prices come from the retailer's own listing, never an RRP, and we re-check them every day rather than leaving a feed to drift.
04
Rankings can't be bought
Rank order is cost per 25g of protein. Some outbound links earn commission, and some Amazon links marked Ad pay per click; none of them buy a position in the table.