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WheyWise compares protein powder prices across the UK so you can see every bag side by side and buy on facts, not whatever shows up first on Google. Updated weekly from 85+ retailers.

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Optimum Nutrition

Optimum Nutrition Whey Protein: Compare UK Prices

Every Optimum Nutrition protein product tracked, ranked by cost per 25g protein. Live UK pricing across stocking retailers, updated weekly.

22 products tracked·98+ retailers·Weekly updates
Cheapest right now·top 4 of 22
#1Optimum Nutrition Serious Mass
Optimum Nutrition
Serious Mass
£0.62/ 25g
#2Optimum Nutrition Gold Standard 100% Plant Protein
Optimum Nutrition
Gold Standard 100% Plant Protein
£0.75/ 25g
#3Optimum Nutrition Gold Standard 100% Whey 300g Strawberry
Optimum Nutrition
Gold Standard 100% Whey 300g Strawberry
£0.84/ 25g
#4Optimum Nutrition Whey Protein Powder 100% Concentrate
Optimum Nutrition
Whey Protein Powder 100% Concentrate
£1.02/ 25g
Optimum Nutrition

Every product, one place.

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Showing 22 optimum nutrition products
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Is Optimum Nutrition a good brand?

Optimum Nutrition is the right choice when certified-clean whey protein matters more than rock-bottom price. Gold Standard 100% Whey is Informed Choice certified, with England Rugby and Elite Series variants additionally Informed Sport registered, useful if you compete in tested sport. The range goes well beyond the flagship whey: Gold Standard Whey Isolate, Gold Standard Plant for vegans, Gold Standard Casein for a slow overnight protein, and Serious Mass for bulking. On Gold Standard Whey the larger 4.54kg tub almost always works out cheaper per 25g of protein than the 2.27kg, so sizing up is the simplest saving. WheyWise tracks 17 Optimum Nutrition products across 5 categories. The cheapest right now is £0.84 per 25g of protein on Gold Standard 100% Whey 300g Strawberry 4.54kg, ranging up to £3.12 across 6 UK retailers. Third-party retailers like Amazon and Holland and Barrett regularly undercut Optimum Nutrition's own site, so sort the table below to find the cheapest for the exact product and size you want.

BULK GAINSOptimum Nutrition Serious Mass

Optimum Nutrition

Serious Mass

Mass gainer
91 bought·Chocolate Mint Short Dated 02/26 · 5.4kg
Protein
3.8g
Kcal
94
Carbs
18.8g
Clean
47
£0.62per 25g protein
£19.99 bag·1 retailer
View deal
BULK GAINSOptimum Nutrition Serious Mass
Optimum Nutrition

Serious Mass

Mass gainer5.4kg
91 bought this week
Protein
3.8g
Kcal
94
Carbs
18.8g
Clean
47
£0.62per 25g protein
£19.99 bag·1 retailer
View deal
CHEAPESTOptimum Nutrition Gold Standard 100% Plant Protein

Optimum Nutrition

Gold Standard 100% Plant Protein

Vegan
82 bought·Vanilla · 684g
Protein
18.3g
Kcal
100
Carbs
1.7g
Clean
87
£0.75per 25g protein
£14.95 bag·1 retailer
View deal
CHEAPEST● TrendingOptimum Nutrition Gold Standard 100% Plant Protein
Optimum Nutrition

Gold Standard 100% Plant Protein

Vegan684g
82 bought this week
Protein
18.3g
Kcal
100
Carbs
1.7g
Clean
87
£0.75per 25g protein
£14.95 bag·1 retailer
View deal
CHEAPESTOptimum Nutrition Gold Standard 100% Whey 300g Strawberry

Optimum Nutrition

Gold Standard 100% Whey 300g Strawberry

Whey concentrate
74 bought·Various · 4.54kg
Protein
19.8g
Kcal
93
Carbs
1.3g
Clean
73
£0.84per 25g protein
£119.99 bag·1 retailer
View deal
CHEAPESTOptimum Nutrition Gold Standard 100% Whey 300g Strawberry
Optimum Nutrition

Gold Standard 100% Whey 300g Strawberry

Whey concentrate4.54kg
74 bought this week
Protein
19.8g
Kcal
93
Carbs
1.3g
Clean
73
£0.84per 25g protein
£119.99 bag·1 retailer
View deal
Optimum Nutrition Whey Protein Powder 100% Concentrate

Optimum Nutrition

Whey Protein Powder 100% Concentrate

Whey concentrate
Chocolate Flavour Per Easytomix For Muscle Growth and Maintenance · 899g
Protein
19g
Kcal
94
Carbs
1.3g
Clean
68
£1.02per 25g protein
£27.99 bag·1 retailer
View deal
● TrendingOptimum Nutrition Whey Protein Powder 100% Concentrate
Optimum Nutrition

Whey Protein Powder 100% Concentrate

Whey concentrate899g
Protein
19g
Kcal
94
Carbs
1.3g
Clean
68
£1.02per 25g protein
£27.99 bag·1 retailer
View deal
CHEAPESTOptimum Nutrition Gold Standard 100% Casein Protein Powder

Optimum Nutrition

Gold Standard 100% Casein Protein Powder

Casein
86 bought·Cookies & Cream · 1.8kg
Protein
18.5g
Kcal
88
Carbs
1.5g
Clean
74
£1.03per 25g protein
£54.99 bag·1 retailer
View deal
CHEAPESTOptimum Nutrition Gold Standard 100% Casein Protein Powder
Optimum Nutrition

Gold Standard 100% Casein Protein Powder

Casein1.8kg
86 bought this week
Protein
18.5g
Kcal
88
Carbs
1.5g
Clean
74
£1.03per 25g protein
£54.99 bag·1 retailer
View deal
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Elite Series

Optimum Nutrition

Gold Standard 100% Whey Protein Powder - Elite Series

Whey concentrate
Various · 2.27kg
Protein
19g
Kcal
94
Carbs
1.3g
Clean
68
£1.12per 25g protein
£76.99 bag·1 retailer
View deal
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Elite Series
Optimum Nutrition

Gold Standard 100% Whey Protein Powder - Elite Series

Whey concentrate2.27kg
Protein
19g
Kcal
94
Carbs
1.3g
Clean
68
£1.12per 25g protein
£76.99 bag·1 retailer
View deal
Optimum Nutrition Gold Standard 100% Whey Protein Extreme

Optimum Nutrition

Gold Standard 100% Whey Protein Extreme

Whey concentrate
Milk Chocolate · 2.27kg
Protein
19.8g
Kcal
93
Carbs
1.3g
Clean
70
£1.16per 25g protein
£82.96 bag·1 retailer
View deal
● TrendingOptimum Nutrition Gold Standard 100% Whey Protein Extreme
Optimum Nutrition

Gold Standard 100% Whey Protein Extreme

Whey concentrate2.27kg
Protein
19.8g
Kcal
93
Carbs
1.3g
Clean
70
£1.16per 25g protein
£82.96 bag·1 retailer
View deal
CHEAPESTOptimum Nutrition Gold Standard 100% Isolate

Optimum Nutrition

Gold Standard 100% Isolate

Whey isolate
72 bought·Vanilla · 930g
Protein
20.8g
Kcal
91
Carbs
1.1g
Clean
82
£1.36per 25g protein
£41.99 bag·1 retailer
View deal
CHEAPEST● TrendingOptimum Nutrition Gold Standard 100% Isolate
Optimum Nutrition

Gold Standard 100% Isolate

Whey isolate930g
72 bought this week
Protein
20.8g
Kcal
91
Carbs
1.1g
Clean
82
£1.36per 25g protein
£41.99 bag·1 retailer
View deal
CLEAN LABELOptimum Nutrition Gold Standard 100% Plant Based Protein Powder

Optimum Nutrition

Gold Standard 100% Plant Based Protein Powder

Vegan
French Vanilla Creme · 684g
Protein
18.3g
Kcal
100
Carbs
1.7g
Clean
89
£1.40per 25g protein
£28.00 bag·1 retailer
View deal
CLEAN LABEL● TrendingOptimum Nutrition Gold Standard 100% Plant Based Protein Powder
Optimum Nutrition

Gold Standard 100% Plant Based Protein Powder

Vegan684g
Protein
18.3g
Kcal
100
Carbs
1.7g
Clean
89
£1.40per 25g protein
£28.00 bag·1 retailer
View deal
Optimum Nutrition 100% Casein Protein Powder

Optimum Nutrition

100% Casein Protein Powder

Casein
Strawberry · 1.8kg
Protein
18.5g
Kcal
88
Carbs
1.5g
Clean
79
£1.56per 25g protein
£82.99 bag·1 retailer
View deal
● TrendingOptimum Nutrition 100% Casein Protein Powder
Optimum Nutrition

100% Casein Protein Powder

Casein1.8kg
Protein
18.5g
Kcal
88
Carbs
1.5g
Clean
79
£1.56per 25g protein
£82.99 bag·1 retailer
View deal
Optimum Nutrition Gold Standard 100% Plant Based Protein Powder - Elite Series - 684g (21 Servings)

Optimum Nutrition

Gold Standard 100% Plant Based Protein Powder - Elite Series - 684g (21 Servings)

Vegan
Vanilla · 684g
Protein
18.3g
Kcal
100
Carbs
1.7g
Clean
88
£1.65per 25g protein
£33.00 bag·1 retailer
View deal
Optimum Nutrition Gold Standard 100% Plant Based Protein Powder - Elite Series - 684g (21 Servings)
Optimum Nutrition

Gold Standard 100% Plant Based Protein Powder - Elite Series - 684g (21 Servings)

Vegan684g
Protein
18.3g
Kcal
100
Carbs
1.7g
Clean
88
£1.65per 25g protein
£33.00 bag·1 retailer
View deal
Optimum Nutrition Platinum Hydrowhey

Optimum Nutrition

Platinum Hydrowhey

Whey concentrate
Glutamine and Bcaa · 1.6kg
Protein
18.8g
Kcal
88
Carbs
0.7g
Clean
72
£1.67per 25g protein
£80.00 bag·1 retailer
View deal
Optimum Nutrition Platinum Hydrowhey
Optimum Nutrition

Platinum Hydrowhey

Whey concentrate1.6kg
Protein
18.8g
Kcal
88
Carbs
0.7g
Clean
72
£1.67per 25g protein
£80.00 bag·1 retailer
View deal
HIGHEST PROTEIN %Optimum Nutrition Gold Standard 100% Casein Elite

Optimum Nutrition

Gold Standard 100% Casein Elite

Casein
Various · 908g
Protein
20g
Kcal
94
Carbs
1g
Clean
77
£1.72per 25g protein
£49.99 bag·1 retailer
View deal
HIGHEST PROTEIN %Optimum Nutrition Gold Standard 100% Casein Elite
Optimum Nutrition

Gold Standard 100% Casein Elite

Casein908g
Protein
20g
Kcal
94
Carbs
1g
Clean
77
£1.72per 25g protein
£49.99 bag·1 retailer
View deal
Optimum Nutrition Platinum Hydro Whey

Optimum Nutrition

Platinum Hydro Whey

Whey concentrate
Glutamine and BCAA · 1.6kg
Protein
18.8g
Kcal
88
Carbs
0.7g
Clean
69
£1.77per 25g protein
£85.00 bag·1 retailer
View deal
Optimum Nutrition Platinum Hydro Whey
Optimum Nutrition

Platinum Hydro Whey

Whey concentrate1.6kg
Protein
18.8g
Kcal
88
Carbs
0.7g
Clean
69
£1.77per 25g protein
£85.00 bag·1 retailer
View deal
Optimum Nutrition Platinum Hydrowhey Hydrolysed Whey Protein Powder - 1.6kg (40 Servings)

Optimum Nutrition

Platinum Hydrowhey Hydrolysed Whey Protein Powder - 1.6kg (40 Servings)

Whey concentrate
1102274 · 1.6kg
Protein
18.8g
Kcal
88
Carbs
0.7g
Clean
68
£1.77per 25g protein
£85.00 bag·1 retailer
View deal
● TrendingOptimum Nutrition Platinum Hydrowhey Hydrolysed Whey Protein Powder - 1.6kg (40 Servings)
Optimum Nutrition

Platinum Hydrowhey Hydrolysed Whey Protein Powder - 1.6kg (40 Servings)

Whey concentrate1.6kg
Protein
18.8g
Kcal
88
Carbs
0.7g
Clean
68
£1.77per 25g protein
£85.00 bag·1 retailer
View deal
Optimum Nutrition Serious Mass Gainer

Optimum Nutrition

Serious Mass Gainer

Mass gainer
Vanilla · 5.4kg
Protein
3.8g
Kcal
94
Carbs
18.8g
Clean
50
£1.79per 25g protein
£57.99 bag·1 retailer
View deal
Optimum Nutrition Serious Mass Gainer
Optimum Nutrition

Serious Mass Gainer

Mass gainer5.4kg
Protein
3.8g
Kcal
94
Carbs
18.8g
Clean
50
£1.79per 25g protein
£57.99 bag·1 retailer
View deal
Optimum Nutrition Gold Standard 100% Casein Protein Powder - Elite Series - 924g (28 Servings)

Optimum Nutrition

Gold Standard 100% Casein Protein Powder - Elite Series - 924g (28 Servings)

Casein
Chocolate · 924g
Protein
18.5g
Kcal
88
Carbs
1.5g
Clean
73
£1.83per 25g protein
£50.00 bag·1 retailer
View deal
Optimum Nutrition Gold Standard 100% Casein Protein Powder - Elite Series - 924g (28 Servings)
Optimum Nutrition

Gold Standard 100% Casein Protein Powder - Elite Series - 924g (28 Servings)

Casein924g
Protein
18.5g
Kcal
88
Carbs
1.5g
Clean
73
£1.83per 25g protein
£50.00 bag·1 retailer
View deal
Optimum Nutrition Serious Mass Weight Gainer Protein Powder

Optimum Nutrition

Serious Mass Weight Gainer Protein Powder

Mass gainer
Vanilla · 5.45kg
Protein
3.8g
Kcal
94
Carbs
18.8g
Clean
46
£1.99per 25g protein
£65.00 bag·1 retailer
View deal
● TrendingOptimum Nutrition Serious Mass Weight Gainer Protein Powder
Optimum Nutrition

Serious Mass Weight Gainer Protein Powder

Mass gainer5.45kg
Protein
3.8g
Kcal
94
Carbs
18.8g
Clean
46
£1.99per 25g protein
£65.00 bag·1 retailer
View deal
CHEAPESTOptimum Nutrition Clear Plant Protein

Optimum Nutrition

Clear Plant Protein

Clear whey
86 bought·Lime Sorbet · 280g
Protein
17.5g
Kcal
80
Carbs
0.6g
Clean
78
£2.42per 25g protein
£18.98 bag·1 retailer
View deal
CHEAPEST● TrendingOptimum Nutrition Clear Plant Protein
Optimum Nutrition

Clear Plant Protein

Clear whey280g
86 bought this week
Protein
17.5g
Kcal
80
Carbs
0.6g
Clean
78
£2.42per 25g protein
£18.98 bag·1 retailer
View deal
Optimum Nutrition Clear Protein 280g

Optimum Nutrition

Clear Protein 280g

Clear whey
Lime Sorbet · 280g
Protein
17.5g
Kcal
80
Carbs
0.7g
Clean
78
£2.55per 25g protein
£19.99 bag·1 retailer
View deal
● TrendingOptimum Nutrition Clear Protein 280g
Optimum Nutrition

Clear Protein 280g

Clear whey280g
Protein
17.5g
Kcal
80
Carbs
0.7g
Clean
78
£2.55per 25g protein
£19.99 bag·1 retailer
View deal
Optimum Nutrition Serious Mass Weight Gainer Protein Powder - Elite Series - 2.73kg (8 Servings)

Optimum Nutrition

Serious Mass Weight Gainer Protein Powder - Elite Series - 2.73kg (8 Servings)

Mass gainer
Chocolate · 2.73kg
Protein
3.8g
Kcal
94
Carbs
18.8g
Clean
48
£2.69per 25g protein
£44.00 bag·1 retailer
View deal
● TrendingOptimum Nutrition Serious Mass Weight Gainer Protein Powder - Elite Series - 2.73kg (8 Servings)
Optimum Nutrition

Serious Mass Weight Gainer Protein Powder - Elite Series - 2.73kg (8 Servings)

Mass gainer2.73kg
Protein
3.8g
Kcal
94
Carbs
18.8g
Clean
48
£2.69per 25g protein
£44.00 bag·1 retailer
View deal
HIGHEST PROTEIN %Optimum Nutrition Clear Protein 100% Plant Protein Isolate Powder

Optimum Nutrition

Clear Protein 100% Plant Protein Isolate Powder

Clear whey
Lime Sorbet · 280g
Protein
17.9g
Kcal
23
Carbs
0.7g
Clean
75
£3.12per 25g protein
£25.00 bag·1 retailer
View deal
HIGHEST PROTEIN %Optimum Nutrition Clear Protein 100% Plant Protein Isolate Powder
Optimum Nutrition

Clear Protein 100% Plant Protein Isolate Powder

Clear whey280g
Protein
17.9g
Kcal
23
Carbs
0.7g
Clean
75
£3.12per 25g protein
£25.00 bag·1 retailer
View deal
Browse All Optimum Nutrition Products (22)
  • Optimum Nutrition - 100% Casein Protein Powder
  • Optimum Nutrition - Clear Plant Protein
  • Optimum Nutrition - Clear Protein 100% Plant Protein Isolate Powder
  • Optimum Nutrition - Clear Protein 280g
  • Optimum Nutrition - Gold Standard 100% Casein Elite
  • Optimum Nutrition - Gold Standard 100% Casein Protein Powder
  • Optimum Nutrition - Gold Standard 100% Casein Protein Powder - Elite Series - 924g (28 Servings)
  • Optimum Nutrition - Gold Standard 100% Isolate
  • Optimum Nutrition - Gold Standard 100% Plant Based Protein Powder
  • Optimum Nutrition - Gold Standard 100% Plant Based Protein Powder - Elite Series - 684g (21 Servings)
  • Optimum Nutrition - Gold Standard 100% Plant Protein
  • Optimum Nutrition - Gold Standard 100% Whey 300g Strawberry
  • Optimum Nutrition - Gold Standard 100% Whey Protein Extreme
  • Optimum Nutrition - Gold Standard 100% Whey Protein Powder - Elite Series
  • Optimum Nutrition - Platinum Hydro Whey
  • Optimum Nutrition - Platinum Hydrowhey
  • Optimum Nutrition - Platinum Hydrowhey Hydrolysed Whey Protein Powder - 1.6kg (40 Servings)
  • Optimum Nutrition - Serious Mass
  • Optimum Nutrition - Serious Mass Gainer
  • Optimum Nutrition - Serious Mass Weight Gainer Protein Powder
  • Optimum Nutrition - Serious Mass Weight Gainer Protein Powder - Elite Series - 2.73kg (8 Servings)
  • Optimum Nutrition - Whey Protein Powder 100% Concentrate

About Optimum Nutrition

Live UK prices on every Optimum Nutrition product we track, ranked by cost per 25g of protein. Updated weekly.

Related

Cheapest OverallWhey ConcentrateWhey IsolateVegan

Frequently Asked Questions

How much does Optimum Nutrition Gold Standard Whey cost in the UK?

Optimum Nutrition whey protein currently ranges from £0.84 to £3.12 per 25g of protein across the UK retailers we track. The cheapest product right now is Gold Standard 100% Whey 300g Strawberry 4.54kg. Expect to pay 30 to 50 percent more than UK value brands for the Gold Standard name.

Which size is cheapest, Gold Standard Whey 2.27kg or 4.54kg?

The 4.54kg tub almost always works out cheaper per 25g of protein than the 2.27kg, because the price per kilo drops on the larger size. The table above ranks every Optimum Nutrition size by live cost per 25g, so you can confirm the cheapest tub before you buy.

Is there an Optimum Nutrition whey isolate or vegan protein?

Yes. Optimum Nutrition makes Gold Standard 100% Isolate for a leaner, lower-carb whey, and Gold Standard Plant as a vegan option. Both appear in the comparison above alongside the standard whey, casein and Serious Mass, ranked by cost per 25g of protein.

How many servings are in a tub of Optimum Nutrition whey?

It depends on the size. Gold Standard 100% Whey is sold in tubs around 2.27kg (roughly 71 servings) and 4.54kg (roughly 146 servings) of about 30g each. Check the specific product in the table above for its exact serving count and cost per 25g of protein.

Where is Optimum Nutrition cheapest in the UK?

Third-party retailers such as Amazon, Bodybuilding Warehouse and Holland and Barrett regularly undercut Optimum Nutrition's own site on Gold Standard and other core products. The table above shows live UK prices across every retailer we track, so you can pick the cheapest for the product and size you want.

Is Gold Standard Whey Informed Sport certified?

Standard Gold Standard 100% Whey is Informed Choice certified. Specific variants including Gold Standard 100% Whey England Rugby and Gold Standard Whey Elite Series are additionally Informed Sport registered. Check the product listing for current certification status.

Compare Other Protein Brands

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Shop by goal

Pick a target, see the shortlist.

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Lowest £/25g across every protein type

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Best for Weight Loss

Low-carb, low-sugar picks by £/25g

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Clear Whey

Lighter, juice-style whey isolates

View comparison
Brand battles

Two brands, one clear winner.

Myprotein vs Bulk

The UK's two biggest DTC brands, head-to-head

View comparison

ON vs Myprotein

Premium global vs budget UK favourite

View comparison

Myprotein vs Protein Works

Impact Whey vs Whey 80, cheapest per 25g

View comparison
Power users
Advanced comparison: every product, filtered

Dense table view with every product, full filter sidebar, and no editorial surfaces.

Tracking 98 UK retailers
Optimum NutritionApplied NutritionProtein WorksGrenadeUSNReflex NutritionBulkMyProteinFormHuelHolland & BarrettAmazonBootsTescoSainsbury’sMyveganMuscle FoodProtein DynamixPhDWarriorOptimum NutritionApplied NutritionProtein WorksGrenadeUSNReflex NutritionBulkMyProteinFormHuelHolland & BarrettAmazonBootsTescoSainsbury’sMyveganMuscle FoodProtein DynamixPhDWarrior
Methodology

How we rank every bag.

Independent, transparent, and updated weekly. Here's what goes into each score.

01
Cost normalised to £/25g
Every bag divided by its true protein weight, so you see the real cost of a scoop across any size or brand.
02
Protein quality, not just %
Protein %, leucine and digestibility feed the Performance score. A 90% isolate and a 90% vegan blend are not the same.
03
Clean-label audit
Ingredient count, artificial sweeteners, added sugars, third-party certifications. 0 to 100 score.
04
Social and review signals
Weekly purchase volume and weighted review scores surface what people actually re-buy, not just what ranks on search.
22 results