Optimum Nutrition
Every Optimum Nutrition protein product tracked, ranked by cost per 25g protein. Live UK pricing across stocking retailers, updated weekly.
Optimum Nutrition is the right choice when certified-clean whey protein matters more than rock-bottom price. Gold Standard 100% Whey is Informed Choice certified, with England Rugby and Elite Series variants additionally Informed Sport registered, useful if you compete in tested sport. The range goes well beyond the flagship whey: Gold Standard Whey Isolate, Gold Standard Plant for vegans, Gold Standard Casein for a slow overnight protein, and Serious Mass for bulking. On Gold Standard Whey the larger 4.54kg tub almost always works out cheaper per 25g of protein than the 2.27kg, so sizing up is the simplest saving. WheyWise tracks 91 Optimum Nutrition products across 5 categories. The cheapest right now is £0.84 per 25g of protein on Gold Standard 100% Whey Protein Powder 4.54kg, ranging up to £3.96 across 11 UK retailers. Third-party retailers like Amazon and Holland and Barrett regularly undercut Optimum Nutrition's own site, so sort the table below to find the cheapest for the exact product and size you want.
Live UK prices on every Optimum Nutrition product we track, ranked by cost per 25g of protein. Updated weekly.
Optimum Nutrition whey protein currently ranges from £0.84 to £3.96 per 25g of protein across the UK retailers we track. The cheapest product right now is Gold Standard 100% Whey Protein Powder 4.54kg. Expect to pay 30 to 50 percent more than UK value brands for the Gold Standard name.
The 4.54kg tub almost always works out cheaper per 25g of protein than the 2.27kg, because the price per kilo drops on the larger size. The table above ranks every Optimum Nutrition size by live cost per 25g, so you can confirm the cheapest tub before you buy.
Yes. Optimum Nutrition makes Gold Standard 100% Isolate for a leaner, lower-carb whey, and Gold Standard Plant as a vegan option. Both appear in the comparison above alongside the standard whey, casein and Serious Mass, ranked by cost per 25g of protein.
It depends on the size. Gold Standard 100% Whey is sold in tubs around 2.27kg (roughly 71 servings) and 4.54kg (roughly 146 servings) of about 30g each. Check the specific product in the table above for its exact serving count and cost per 25g of protein.
Third-party retailers such as Amazon, Bodybuilding Warehouse and Holland and Barrett regularly undercut Optimum Nutrition's own site on Gold Standard and other core products. The table above shows live UK prices across every retailer we track, so you can pick the cheapest for the product and size you want.
Standard Gold Standard 100% Whey is Informed Choice certified. Specific variants including Gold Standard 100% Whey England Rugby and Gold Standard Whey Elite Series are additionally Informed Sport registered. Check the product listing for current certification status.
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