Protein Works Whey Protein 360 - PLATINUM Innovation
PLATINUM is the tier of Whey Protein 360 worth buying.
- Dairy free
- 69g
- Protein / 100g
- 24g
- Per 35g scoop
- £1.03
- Per 25g protein
- £16.99
- 600g pack
How the numbers stack up against the price
£1.03 buys 25g of protein here, which makes it the 7th cheapest of the 24 powders we have reviewed, behind PER4M Nutrition Whey Protein at £1.03, and 8p under the median.
It carries 24g of protein in its 35g scoop against GOLD’s 20g in 30g, adds whey protein isolate as a fourth source, and cuts the carbohydrate from 19g per 100g to 14g and the sugar from 16g to 11g. Cost per 25g of protein is 71p at the 4.8kg bag, which is fractionally cheaper than GOLD as well, so the better formulation is effectively free. The caveats are the same ones the whole range carries: soy protein isolate is second on the ingredient list, and the small bag is poor value at £1.24 per 25g.
Cost per 25g of protein, across our 24 reviews
Median £1.10
- Protein Works Whey Protein 360 - GOLD Innovation59p
- NXT Nutrition Beef Protein Isolate74p
- Applied Nutrition Critical Whey92p
- Bulk Pure Whey Protein97p
- MyProtein Impact Whey Protein£1.01
- PER4M Nutrition Whey Protein£1.03
- Protein Works Whey Protein 360 - PLATINUM Innovation£1.03
- USN Blue Lab Whey£1.05
- PhD Nutrition Diet Whey£1.10
- Scitec Nutrition 100% Whey Protein Professional£1.11
- PER4M Nutrition Isolate Zero£1.15
- Warrior Whey£1.16
- MyProtein Impact Diet Whey£1.21
- MyProtein Impact Whey Isolate£1.23
- Applied Nutrition ISO XP£1.23
- Bulk Pure Whey Isolate£1.30
- Bulk Clear Whey Isolate£1.48
Cheapest in-stock listing at a partner retailer, for packs of 400g and over. MyProtein Clear Whey Protein, Protein Works Vegan Protein 360 - GOLD Innovation, Protein Works Vegan Protein 360 - PLATINUM Innovation, Protein Works Vegan Pea Protein - BLACK Innovation, Protein Works 100% Micellar Casein - BLACK Innovation, Protein Works Diet Whey Protein Isolate - BLACK Innovation, Protein Works Clear Diet Whey Protein - GOLD Innovation have no partner listing in stock, so they carry no figure.
Four protein sources against GOLD’s three, with whey protein isolate added. Soy protein isolate still sits second, ahead of both the whey isolate and the milk protein concentrate, so soy is a major contributor here as it is across the 360 range. Ingredient lists run in descending order by weight. Some flavours swap the order of the last two sources. Alongside the protein: L-glutamine, a six-item vitamin and mineral blend, xanthan gum and DigeZyme.
What the label gets right, and wrong
Strengths
- 24g of protein per scoop, the most of any tier in the 360 range
- 14g of carbohydrate and 11g of sugar per 100g, against GOLD’s 19g and 16g
- Adds whey protein isolate as a fourth protein source
- 71p per 25g of protein on the 4.8kg bag, marginally cheaper than GOLD
Watch-outs
- Soy protein isolate is second on the ingredient list, ahead of the whey isolate
- Flavour-to-flavour variation is wide: protein 67-70g, sugar 7-12g, salt 1.10-2.30g
- 69g of protein per 100g is still modest for a whey product
- £1.24 per 25g on the smallest bag against 71p on the 4.8kg
Where to buy it
Ordered by cost per 25g of protein, because pack sizes and protein densities differ enough that a headline price on its own does not tell you which is better value.
| Retailer | Size | Price | Per 25g | Go to retailer |
|---|---|---|---|---|
| Protein Works | 600g | £16.99 | £1.03 | View deal ↗ |
| Amazon UK | 600g | £20.25 | £1.22 | View deal ↗ |
2 partner retailers stock a 400g or larger pack of this product.
Price history
What a scoop actually contains
Taken from the manufacturer’s published label. Source.
Protein Works publishes a panel per flavour and this tier varies more than GOLD does. Across the flavours on the page protein runs 67g to 70g per 100g, sugar 7g to 12g, salt 1.10g to 2.30g and fibre 1.7g to 4.0g. The figures here are the most common panel. Check the panel for the flavour you are buying.
| Nutrient | Per 100g | Per 35g |
|---|---|---|
| Protein | 69g | 24.1g |
| Energy | 362 kcal | 127 kcal |
| Carbohydrate | 14g | 4.9g |
| of which sugars | 11g | 3.9g |
| Fat | 3.6g | 1.3g |
| of which saturates | 1.9g | 0.7g |
| Fibre | 1.9g | 0.7g |
| Salt | 1.2g | 0.4g |
Ingredients and formulation
Protein sources, in label order
- 01Whey protein concentrate (milk)
- 02Soy protein isolate
- 03Whey protein isolate (milk)
- 04Milk protein concentrate
Sweeteners and emulsifier
Sucralose
Sunflower lecithin
Sunflower on both whey fractions rather than soy lecithin. It does not make the product soy free: soy protein isolate is the second ingredient in the blend.
Pack sizes
600g · 1.2kg · 2.4kg · 4.8kg
The nutrition and the non-protein ingredients both change between flavours, and the vitamin blend is not identical on every one.
Third-party testing
Certification is per programme and often per flavour or per batch, so a badge on one product does not carry across a brand’s whole range.
No batch-testing claim is published for this product and we found none elsewhere. Treat it as uncertified if you are drug tested.
Made by
Protein Works, produced at their own UK facilityTheir wording is "Produced in our state-of-the-art UK innovation centre". They do not name the site.
What the maker does not publish
- The ratio between the four protein sources is not disclosed, so how much of the 69g is dairy protein cannot be established from the label.
- The vitamin and mineral blend differs between flavours; Protein Works does not explain why.
- We found no product-level buyer reviews we could attribute and link.
Questions buyers ask
The things people search for about Protein Works Whey Protein 360 - PLATINUM Innovation, answered from the label and the live partner prices rather than from the brand’s own copy.
What is the difference between Whey Protein 360 GOLD and PLATINUM?
PLATINUM uses a 35g scoop giving 24g of protein, adds whey protein isolate as a fourth source, and carries 14g of carbohydrate and 11g of sugar per 100g. GOLD uses a 30g scoop giving 20g, has three protein sources, and carries 19g of carbohydrate with 16g of sugar. At their largest bags the cost per 25g of protein is almost identical.
Does Whey Protein 360 PLATINUM contain soy?
Yes. Soy protein isolate is the second ingredient in the protein blend. The emulsifier is sunflower lecithin, but the soy here is a protein source, not a trace.
How much protein is in a scoop of Whey Protein 360 PLATINUM?
24g in a 35g scoop, which is 69g per 100g. Some flavours run 67g or 70g per 100g.
Reviewed next to
Protein Works
Whey Protein 360 - GOLD Innovation
A simpler formula, whey protein concentrate (milk) and soy protein isolate and milk protein concentrate only.
59p / 25g protein
MyProtein
Impact Whey Protein
A simpler formula, whey protein concentrate only.
£1.01 / 25g protein
Applied Nutrition
Critical Whey
Leaner macros: 4.8g sugar and 4.9g fat per 100g.
92p / 25g protein
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Last updated 20 August 2026