Critical Whey Protein Powder
by Applied Nutrition
A trusted everyday protein: affordable, versatile, and designed to support your training goals with every shake.
- Up to 24g protein per serving
- For shakes, smoothies, baking and more
Flavour pictures illustrate the taste, not the powder's colour or ingredients.
Best price
In stock£53.95
£2.68 / 100g
Secure retailer checkout
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Transparent protein profile
What's inside
Values per 100g, with the amount in one 33g serving
72g protein
23.8g per 33g serving - solid protein content
12g carbohydrates
3.8g per 33g serving
6g fat
2g per 33g serving - moderate fat
394 kcal
130 kcal per 33g serving
View full nutritional information
| Nutrient | Per 100g | Per serving (33g) |
|---|---|---|
| Protein | 72g | 23.8g |
| Calories | 394 kcal | 130 kcal |
| Carbohydrates | 11.5g | 3.8g |
| Fat | 6.1g | 2g |
Know when to buy
Price history
Lowest price on record, any flavour or size
£2.40/100g (£47.99 for 2kg on 7 Jun 2026)
2kg · all flavours · price per pack
- Amazon UKlatest £53.95, lowest £49.99, highest £55.00 in the last 90 days
Quick answers
Is this right for you?
Who is it for?
Applied Nutrition Critical Whey Protein Powder is designed for gym-goers and strength trainers looking for an affordable, everyday protein source. Whey concentrate suits anyone who wants a solid protein boost without paying a premium for ultra-high purity. It works well as a post-workout shake or a between-meals top-up.
What can you expect?
A well-rounded protein powder that mixes easily and tastes good. Whey concentrate typically delivers 70-80% protein content with a natural, creamy texture. You will get a reliable source of all essential amino acids including BCAAs to support muscle recovery after training. With 72g of protein per 100g (around 24g per 33g serving), Applied Nutrition Critical Whey Protein Powder sits in a solid mid-range for a whey concentrate product.
What else do you need to know?
Applied Nutrition Critical Whey Protein Powder is a whey concentrate protein powder made by Applied Nutrition. It comes in 450g, 825g, 2kg sizes. Every price on WheyWise is read from the retailer’s own page and re-checked daily and sorted by cost per 100g, so you can see both the cheapest option and how current it is. All links to Amazon and retailer sites are affiliate links - this is how WheyWise stays free.
Frequently asked questions
Where is the cheapest place to buy Applied Nutrition Critical Whey Protein Powder in the UK?
We refresh Applied Nutrition Critical Whey Protein Powder pricing daily from Amazon UK and show the fetch time next to every figure. If no verified price is showing above, we do not currently hold one we would stand behind, and the buy button will take you to the live listing to check.
How much protein does Critical Whey Protein Powder contain per 100g?
Critical Whey Protein Powder contains 72g of protein per 100g, with 23.8g per 33g serving. It is a whey concentrate product.
Is Applied Nutrition Critical Whey Protein Powder currently in stock?
At the last check, 12 out of 12 tracked variants were in stock. Stock status carries the same fetch time as the price shown above, so check the retailer listing before ordering.
Pick your pack
3 sizes · White Choco Hazelnut · cost per 100g for each
The 2kg works out at £2.68 per 100g. The 450g costs £4.00. Same powder, 1.5x the price per gram.
Where to buy in the UK
White Choco Hazelnut · 2kg · 1 offer for this selection · sorted by cost per 100g
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