MyProtein Impact Whey vs Bulk Pure Whey.

How the numbers stack up against the price

MyProtein Impact Whey Protein Powder and Bulk Pure Whey Protein are the two dominant budget whey concentrates in the UK, and choosing between them is the most common dilemma for price-conscious protein buyers. MyProtein Impact Whey Protein Powder delivers 72g of protein per 100g with a massive flavour catalogue of over 40 options, backed by near-constant discount codes that can push the price below £1.40/100g during major sales. Bulk Pure Whey Protein counters with 71g of protein per 100g and a reputation for more transparent pricing - no inflated RRPs, no discount code theatrics, just a straightforward price that rarely fluctuates.

MyProtein Impact Whey Protein Powder takes the edge overall.

While both products deliver virtually identical protein content gram for gram, MyProtein's deeper sale prices and larger flavour range give it the advantage for most buyers. The constant discount codes are annoying to manage, but they consistently deliver the lowest per-100g price in the UK market. Bulk Pure Whey Protein is the better choice if you value pricing transparency and prefer a more natural-tasting shake - their vanilla and chocolate are widely praised as less artificial. But on pure value, MyProtein Impact Whey Protein Powder wins more often than not.