MyProtein Impact Whey vs Optimum Nutrition Gold Standard.

How the numbers stack up against the price

MyProtein Impact Whey Protein Powder and Optimum Nutrition Gold Standard 100% Whey Protein represent the two poles of the UK protein market - budget champion versus premium benchmark. MyProtein Impact Whey Protein Powder is a straightforward whey concentrate delivering 72g of protein per 100g at a price that regularly drops below £1.50/100g during sales. Optimum Nutrition Gold Standard 100% Whey Protein is a whey blend of isolate, concentrate, and hydrolysed whey delivering 79g of protein per 100g, backed by decades of global brand trust and the most recognisable name in protein powder.

For pure value, MyProtein Impact Whey Protein Powder wins decisively.

You get comparable protein content at roughly half the price per 100g, and the saving adds up fast - potentially £100+ per year if you buy monthly. Optimum Nutrition Gold Standard 100% Whey Protein justifies its premium through consistency, superior taste (Double Rich Chocolate is genuinely excellent), and the reassurance of being the most third-party tested protein on the market. If budget matters most, MyProtein Impact Whey Protein Powder is the clear choice. If you want the best-tasting, most trusted protein regardless of price, Optimum Nutrition Gold Standard 100% Whey Protein has earned its reputation.